I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.
Continue Reading
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.
Continue Reading
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep SEO in mind — even …
Continue Reading
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
Continue Reading
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through …
Continue Reading
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content.
Continue Reading
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand.
Continue Reading
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing.
Continue Reading
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag.
Continue Reading
Recent Comments