Instagram boutiques are selling clothes from Shein, AliExpress, and Amazon

A few months ago, I came across a fashion brand on Instagram that purported to be a Los Angeles-based, woman-owned boutique. The tagline on its Instagram bio, “Alteration is innovation,” suggested that the brand championed clothing alteration and sold clothes that were upcycled or crafted out of old and discarded fabrics. The only red flag was the price of its …

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