• VXC Express
• April 19, 2024
• Knowledge Base
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As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll explore the key factors that …

• VXC Express
• April 18, 2024
• Knowledge Base
• 0 Comments

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

• VXC Express
• April 17, 2024
• Knowledge Base
• 0 Comments

Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going …

• VXC Express
• April 16, 2024
• Knowledge Base
• 0 Comments

Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify each other’s results. In this blog, you’ll realize that compromise is in …

• VXC Express
• April 15, 2024
• Knowledge Base
• 0 Comments

Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in.

• VXC Express
• April 14, 2024
• Knowledge Base
• 0 Comments

It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to.

• VXC Express
• April 13, 2024
• Knowledge Base
• 0 Comments

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn …

• VXC Express
• April 12, 2024
• Knowledge Base
• 0 Comments

What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign. As marketers, we recognize that social media is integral to an effective inbound marketing strategy. …

• VXC Express
• April 11, 2024
• Knowledge Base
• 0 Comments

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.

• VXC Express
• April 10, 2024
• Knowledge Base
• 0 Comments

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails.